MGT380   New Venture Creation   (20 credits)

Description

This unit aims to provide you with an introduction to new venture creation from the perspective of the 'one shot' or 'serial' entrepreneur - those individuals who start, manage and grow a single venture or who have only one active venture at any one time, even though through the course of their lives they may create a number of ventures. Emphasis is placed upon entrepreneurial personality, motivation and attitudes; skills of opportunity recognition, creation and evaluation; innovation; and developing entry and exit strategies. This simultaneously draws upon, and develops foundations necessary for, companion studies in strategic management, marketing, finance and organisational behaviour.

Reading List